The History of Sunset Transportation


Williams Paper Company established

Williams Paper Company Horse and Buggie

Williams Paper Company was started by Sunset owner and founder, Jim Williams’s grandfather, and remains in operation today as one of St. Louis’s oldest family-owned businesses.


Jim Williams dips his toes into transportation under the umbrella of Williams Paper company.

fleet of trucks

Through Williams Paper Company, Jim began managing the family business’s fleet of trucks. He established a successful and profitable backhaul program, which grew into its own transportation entity within the paper company business.

It was also during this time Jim worked as a freight agent for Keyway.

October 1988

The Vice President calls.

Thank you letter from Vice President George Bush

In late 1988, Jim received a strange phone call on a Sunday night from someone alleging to be the U.S. Secret Service. Turns out, indeed it was the Secret Service, inquiring if he may be able to arrange transportation for Vice President George H. W. Bush, who was arriving in St. Louis the following day for a political rally supporting his 1989 presidential bid.

Through some quick work (and with the help of current employee Lisa Cardinale’s husband Frank), Sunset was able to arrange 11 flatbed trailers to serve as the stage for Vice President Bush’s visit at the local Carpenters’ union hall.

November 1989

Sunset Transportation is born!

Barb Romine & Betty Williams

Jim Williams founds and begins operating Sunset Transportation in November 1989 at his home on Workbench Drive in Sunset Hills, Missouri, with two (2) other employees including his sister-in-law, Barb Romine.

During the first years, Jim was an agent for several smaller carriers, operating with the same philosophy he started with; using trusted, smaller carriers (including G&D, Silver Eagle/Schedule, and Highway Trucking) for freight, but continued to nurture the relationship through backhauls and customer-specific lanes.

Within the first year, Sunset’s Quick Pay program for local St. Louis carriers was created by Barb Romine.


Sunset moves to its first standalone building.

an early Sunset Transportation Sales business card

Sunset moves to its first brick-and-mortar location on Lindbergh Road in Sunset Hills, Missouri.


Mick McGrory joins the team.

a photo of Mick

Jim hires Mick McGrory to strengthen the LTL and truckload brokerage business. With his multi-dimensional skills, he helped grow Sunset at every level for the past 20+ years.

He currently serves as Vice President of Strategic Accounts, and is one of Sunset’s most trusted leaders.


Sunset Financial Services and Pay·LOGIK established.

Sunset Employees playing Laser Tag

As Sunset Transportation’s customer base grew, so did their needs. Sunset Financial Services was created as a separate service to provide customers with a propriety freight audit and payment system -- Pay·LOGIK. This software and service was on the cutting edge for a small but growing 3PL in 1998.


Sunset starts Agent division.

Sunset Agents Logo

Jim solicited experienced people to become independent brokers. Freight agents Bill Sullivan, Tom Nesbit, and Gina VanDeberg were in the pioneer group and still work with us today. Jim's rule of having six months of experience remains a Sunset standard.

Learn more about our agent program.


Sunset moves to second, larger location.

Sunset's second building

Sunset moves to on Gravois Road in Sunset Hills, accommodating 12 people in Brokerage, Operations, Pricing, Accounting, and Human Resources.

March 2004

Sunset joins the Transportation Intermediaries Association (TIA).


The TIA is a multi-faceted organization for third party logistics companies with the overarching purpose of creating a network of safety, ethics, and credibility for 3PLs. Sunset joined the TIA in 2004, and we are proud to be a contributing member of this esteemed association.

November 2004

Scouting for Food & Sunset team up!

Scouting for Food

Jim partners with the Greater St. Louis Area Council Boy Scouts of America to execute the largest one-day food drive in America. In November 2004, Sunset Transportation started handling the delivery and logistics support for Scouting for Food.

Every year since, this event has grown in participation and in our hearts. It has become part of Sunset’s service-based culture with many of our staff contributing their time and logistics expertise year over year. See for more information.


Mark Cammarata and Lindsey Williams (Graves) join the Sunset team.

Sunset hires CFO Mark Cammarata and welcomes the second generation of Sunset to the team, Jim’s daughter Lindsey Williams (now Graves).

Mark Cammarata Williams family photo

Sunset is NVOCC Certified.

Sunset dives into international business using nearby Scott Air Force Base and a program they created for Chinese imports. We apply for, receive, and currently maintain NVOCC certification.

January 2011

On the move again!

Sunset moves into current company headquarters at 11325 Concord Village Avenue.

the Concord building

Sunset goes live with McLeod software

First with truckload and then LTL in 2012

Mcleod software logo

And the award goes to...

In 2011, Jim Williams earns an Ernst & Young Entrepreneur of the Year® award in the Central Midwest area for outstanding growth and innovation in the area of technology.

In the same year, Jim is awarded the Boy Scouts of America’s highest honor, the Silver Beaver Award. This award recognizes Scouters of exceptional character who have provided distinguished service within a council.

Silver Beaver Award

First appearance of Sunset Transportation on Inc. magazine’s INC 5000 Fastest Growing Company list. Sunset has been featured on this list as a 7-time honoree in 2019, earning the #3794 spot.


Sunset expands by two offices.

Grand Haven, MI

The national footprint grows as established and successful branches join the Sunset family in Grand Haven, Michigan and Wilson, North Carolina.

February 2015

A CFO to celebrate!

Sunset’s own Mark Cammarata wins CFO of the year by the St. Louis Business Journal.

Mark Cammarata hreadshot
September 2015

Sunset is busting at the seams.

Sunset Financial Services moves to standalone location across from company headquarters to accommodate overall company growth demands and organizational efficiency.

Sunset's Financial Services logo
October 2016

First organic office opens in Nashville, Tennessee.

Blame it all on our roots, we showed up in boots in Nashville, Tennessee as our first home-grown branch office is opened. The branch is led by Jonathan Falcon.

Jonathan Falcon headshot
August 2016

Tracy Meetre joins the team.

With truckloads of experience, Tracy Meetre joins Sunset as Vice President of Sales and Marketing, completing the Senior Leadership Team in its current capacity.

This five-person group is responsible for leading the organization in all facets and helps guide the strategic direction of our grown organization.

Tracy Meetre headshot
July 2017

A top 100 3PL!

Sunset makes our first appearance on the Inbound Logistics Top 100 3PL Providers list in 2017.

Inbound Logistics Top 100 2017 Award
November 2017

Sunset grows to over 100 employees nationwide.

Sunset Employees playing Laser Tag
February 2018

Snowland becomes Sunset Transportation!

Sunset adds another two branch offices, formerly known as Snowland Freight Services, to our network.

The new branches provide expanded coverage and support to our national freight network in the upper Midwest from offices in Green Bay, Wisconsin and St. Paul, Minnesota. Both offices are currently led by Managing Director and freight expert Joe Leuman.

Snowland becomes Sunset
February 2018

Lindsey Graves named 40 under 40.

Lindsey Awarded 40under40

Lindsey Graves wins a spot on the St. Louis Business Journal 40 under 40 list in 2018.


Ready, set, go!

2019 is Sunset’s 30th anniversary! It's an exciting year on the heels of a record 2018, with an upcoming move to a 45,000 sq. ft., fully renovated corporate headquarters, new cross-border MEX/US solutions, and an exclusive shipper technology platform giving customers unparalleled visibility. Join us on the journey!

Sunset's 30th anniversary

Lindsey Graves is making waves.

Lindsey Graves is named a finalist of the Women in Trucking’s Distinguished Women in Logistics Award and eight years after her father, she too is awarded the prestigious Silver Beaver Award by the Greater St. Louis Council Boy Scouts of America.

Inbound Logistics Top 100 2017 Award

A top 10? These underdogs?


In July 2019, Sunset earned a two-time seat at the table of Top 10 3PL Providers by Inbound Logistics, coming in at #8. This is a national "who's who" list of logistics companies who were selected from over 18,000 votes from supply chain professionals, customers, and industry peers based on hallmarks of premium service: reliablilty, flexibility, and execution.